Privacy Policy

This Website (, its owners and constituents believe that the privacy and security of our visitors, users and customers’ information are of utmost importance. We administer strict policies safeguarding your privacy and security. This document (Privacy Policy) defines and informs you of any and all of the instances in which your data and information (collectively, ‘information’) may be saved and how it may be used.

If you are a California resident or data subject in Europe, please see the “Additional Disclosures for California Residents” and “Additional Disclosures for Data Subjects in the European Economic Area (EEA) and Switzerland” sections, respectively. If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section below.

Except as required by law, GuardStreet:

  1. will not sell, rent or lease your data to third parties;
  2. will not collect, track or share your online activity and browsing history;
  3. will not target our customers based on their behavior on other websites across the web;
  4. will not share your data unless it’s with companies we’ve engaged to do work for us, who will be expressly prohibited to share it with anyone else;
  5. will not share your data with third parties unless it’s for a package or product you purchase from us, or a service/program in which you enroll, and those companies helping to either facilitate the product or service will be expressly prohibited from sharing your data with anyone else;
  6. will not share your data with third party advertisers (although we do market third party software, products and services to our customers);
  7. will only use and store data for (i) the express purposes we disclose/reserve hereunder, (ii) the purposes that you may authorize from time to time, (iii) purposes of making suggestions and recommendations in respect of programs, products, software and services that we believe will be of interest to you, (iv) our website loyalty program, (v) continually improving and providing the best possible customer experience for the products, software and services that we market on our website currently and in the future, and (vi) compliance under applicable law; and
  8. will not contact you in any manner if you unsubscribe and/or opt out of from our website and other communications.


Information We Collect

Collection of Personal Information. We do not automatically collect personal information when you browse the Website. We only collect personally identifiable information, such as your name, address, email address and credit card information when you specifically and knowingly provide it to us by establishing and registering an account, placing an order, completing online forms, or opting in to receive our newsletter. Information that you furnish to is used to provide the services available through the Website.

From Customers and Visitors of our Website and Services We Collect The Following:

  • E-mail Address
  • Mobile phone number
  • Payment Information
  • Address as necessary to fulfill the products or services
  • Limited usage data to be able to suggest other products and services from the website
  • From those customers who opt to enroll in the loyalty program or receive our newsletter, we collect only the usage information to fulfill our obligations for providing the emailed newsletter or extending savings from the loyalty program
  • Google analytics data
  • Submissions on the ‘Contact Us’ page
  • Any e-mails we receive from visitors and customers alike.

Third Party Links and Services. The Website contains links to third-party websites including social networking websites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. Please be aware that we are not responsible for the content or privacy practices of other websites or services to which we link or that link to us. We do not endorse or make any representations about third-party websites or services. The personal information you choose to provide to such third parties, or that is collected by them, is not covered by this Policy. We strongly encourage you to read such third parties’ privacy policies.


Information Uses

We use your information for the purpose for which you provided it and we may also use your information for other purposes such as to:

  • Create and maintain your account or registration;
  • Enhance the user experience;
  • Suggest products, services and software;
  • Respond to and fulfill your request for services (including processing orders);
  • Send you communications related to your account and to alert you of the latest developments and features of the Website.
  • Placing and completing an order (we do not share this information with outside parties except to the extent necessary to complete that order).
  • E-mail address is used to send subscription information, payment confirmations and other permitted correspondence.

User-Initiated Communication. From time to time, portions of the Website may enable you to send emails and other types of messages to us or third parties. Whenever you choose to initiate these kinds of communications with us, you may be contacted in return.

Customer Reviews. We post customer reviews on the Website which may contain personally identifiable information. We will obtain a customer’s consent by email prior to posting their review.

Cookies and Other Technologies. Our website, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand visitor behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that IP addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for purposes of this Privacy Policy.

We and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with us more convenient and personal, thereby providing you with a more customized and useful experience.

If you want to disable cookies, check with your provider to find out how to disable cookies.

As is true of most websites, we gather some visitor information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer our site, to learn about user behavior on our site, and to gather demographic information about our user base as a whole. We may use this information in our marketing and advertising services.

In some of our email messages, we may use a “click-through URL” linked to content on our website. When visitors and customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links contained in the email messages.

Opting In and Out of Email Communications. From time to time, we may send you email notices or news updates alerting you to new features, products and services pertaining to our offerings, or other topics that may be of interest to you. If you no longer wish to receive promotional materials from us, you may opt out of receiving these communications by following the instructions included in each newsletter or communication or by emailing us at [email protected]. We will make every reasonable effort to remove your information from further email communications within 15 days of your unsubscribe request.

Data Security. We follow generally accepted industry standards to protect the personally identifiable information that we receive from you, while the information is being transmitted and once we receive it. When you provide us with sensitive information (such as credit card information) on our order forms, we encrypt the information using secure socket layer technology, which is commonly referred to as “SSL.” However, despite our best efforts, no method of transmission over the Internet, or method of electronic storage is 100% secure. We encourage you to contact us immediately if you believe that any personally identifiable information that you have provided us has been compromised and is being used contrary to this Policy.

Social Media Features and Widgets. Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Single Sign-On. You can log in to our site using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network.


Data Subject Rights

(Chapter 3 of the GDPR) each Data Subject has eight. These are as follows.

  1. The right to be informed; This means anyone processing your personal data must make it clear what they are processing, why and who else the data may be passed to.
  2. The right of access; this is your right to see what data is held about you and a Data Controller
  3. The right to rectification; the right to have your data corrected or amended if what is held is incorrect in some way.
  4. The right to erasure; under certain circumstances you can ask for your personal data to be deleted. This is also called “the Right to be Forgotten”. This would apply if the personal data is no longer required for the purposes it was collected for, or consent for the processing of that data has been withdrawn, or the personal data has been unlawfully processed.
  5. The right to restrict processing; this gives the Data Subject the right to ask for a temporary halt to processing of personal data, such as in the case where a dispute or legal case has to be conducted, or the data is being corrected.
  6. The right to data portability; a Data Subject has the right to ask for any data supplied directly to the Data Controller by him or her, to be provided in a structured, commonly used and machine-readable format.
  7. The right to object; the Data Subject has the right to object to further processing of their data which is inconsistent with the primary purpose for which it was collected, including profiling, automation and direct marketing.
  8. Rights in relation to automated decision making and profiling; Data Subjects have the right not to be subject to a decision based solely on automated processing.


How Can You Verify Your Information?

You may check your information to verify, update or correct it, and to have any obsolete information removed. If you created an account on our Website, you can access and change your online account through a request to our online support team at [email protected]. You can may also ask to review any of the information that we have retained, how we have used it and to whom we have disclosed it at any time by contact us at [email protected]. Subject to certain exceptions prescribed by law, and provided we can authenticate your identity, you will be given reasonable access to your personal information and we will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate. You may also ask us to change your preferences regarding how we use or disclose your information, or let us know that you do not wish to receive any further communication from us.

Transferring Data Internationally

For European Union visitors and customers, we may transfer personal data we have collected from you to a third party data processor located in a country outside of the European Economic Area (EEA). We will comply with the Data Protection Act 1998 in respect of any such transfers. Please be aware that such countries which are outside of EEA may not have the same level of data protection as the United Kingdom, however our collection, storage and use of your personal data will continue to be governed by the Privacy Policy.

By using and/or shopping on the Website, you consent to the transfer of your personal data to third party processors located in countries outside of the European Economic Area (EEA).



We do not knowingly collect personal information from children under the age of 13. If we learn that we have collected the personal information of a child under 13 years old, we will take steps to delete the information as soon as possible.


Comments and Questions

If you have a comment or question about this Privacy Policy, please contact us at the email address listed below.

Notice to California Residents: If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of GuardStreet to third parties for the third parties’ direct marketing purposes. With respect to these entities, this privacy policy applies only to their activities within the State of California. To make such a request, please send an email to [email protected] or write us at the following address:

Privacy Policy Administrator

Guard Street Partners, LLC
330 South Naperville Road, Suite 402
Wheaton, IL 60187

If you have any questions about this policy, please contact us at [email protected].

Jurisdiction-specific Provisions

A. Residents of the United States of America

Information of U.S. Users. Our collection, use, and retention of the Information of U.S. Users is in accordance with applicable U.S. laws, as is our determination of what is deemed to be “personal data and/or information”. Such collection, use, and retention laws may be different from those afforded to EU Users under the General Data Protection Regulation of 2018 (“GDPR”).
Guard Street expressly disclaims any liability that may arise should any other individuals obtain the information you submit to the Guard Street Platform.

Security of Collected Information. While Guard Street will use commercially reasonable efforts to ensure the security of all Financial Information and Personal Information, we expressly disclaim any liability for any unauthorized access to or use of our secure servers and/or any and all Personal Information and/or Financial Information stored therein, and you agree to hold Guard Street harmless for any damages that may result therefrom. If you have any further questions on this issue, please refer to the Terms of Service.

B. Additional Disclosures for California Residents

Effective January 1, 2020, the California Consumer Privacy Act (CCPA) allows California residents, upon a verifiable consumer request, to request that a business that collects consumers’ personal information to give consumers access, in a portable and (if technically feasible) readily usable form, to the specific pieces and categories of personal information that the business has collected about the consumer, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared. Guard Street extends this right to all of our customers, not just residents of California. Under the CCPA, California residents also have the right to submit a request for deletion of information under certain circumstances.

We extend this right and ability to all of our Users. Consistent with California law, if you choose to exercise your rights, we won’t charge you different prices or provide different quality of Services.

California Notice of Collection. We have collected information corresponding to the following categories of information enumerated in the CCPA.

Identifiers, including name, address, email address, account name, IP address – and an ID number assigned to your account.
Customer records, phone number, billing address, credit or debit card information.
Analytics and Advertising, including purchases and records of your engagement with some of our Services

Right to Know and Delete.

If you are a California resident, you have the right to know certain information about our data practices in the preceding twelve (12) months. In particular, you have the right to request the following from us:

• The categories of Personal Information we have collected about you;
• The categories of sources from which the Personal Information was collected;
• The categories of Personal Information about you we disclosed for a business purpose or sold;
• The categories of third parties to whom the Personal Information was disclosed for a business person or sold;
• The business or commercial purpose for collecting or selling the Personal Information; and
• The specific pieces of Personal Information we have collected about you.

In addition, you have the right to delete the Personal Information we have collected from you. However, this is not an absolute right and Guard Street may have legal grounds for keeping such data.
To exercise any of these rights, please submit a request by email at [email protected] or toll free by phone at 800-517-4550

In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within ten (10) business days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.

Authorized Agent:

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

Right to Non-Discrimination:

You have the right to non-discriminatory treatment by us, should you exercise any of your rights.

Shine the Light:

Customers who are residents of California may request info: a list of the categories of Personal Information disclosed by us to third parties during the immediately preceding calendar year for those third parties own direct marketing purposes, and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please contact us by email [email protected] or toll free by phone 800-517-4550

Requests must include “California Shine the Light Request” in the first line of the description and include your name, street address, city, state, and ZIP code and the e-mail you used to sign up for an account on a Platform. We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year. Please note that is not required to respond to requests made by means other than through the provided email address site or phone number.

Modifying Our Privacy Policy

We may update this Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.

Last revised November 28th, 2022

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